The Italian streetwear brand Palm Angels, founded by creative director Francesco Ragazzi, ventures into motorsports through their recent collaboration with the Haas Formula One team. The partnership is expected to commence in early 2023, with Palm Angels notably acting as the “EntArtainment Curator” for the Haas Formula One Team. Continue reading below to find out more about the partnership!
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Palm Angels x Formula 1
As part of the Palm Angels x Haas Formula 1 collection, Palm Angels will have visibility on the official team’s racecar, the VF-23, and the team’s uniforms and F1-owned channels in time for the 2023 FIA Formula 1 World Championship. Further included in the partnership, the F1 Haas team will collaborate with the Italian brand Palm Angels for events and notable markets during the season, particularly at the Italian, Miami, and Las Vegas Grands Prix. This collaboration envisions two brands with unique identities forming a partnership and working to be “Right on Track.”
“Curation is the right way to define my approach and I do often use an image to describe what we do: many different things that magically come together by the simple fact of being one next to the other. The partnership with Haas F1 Team will allow us to delve into both the material and the immaterial, creating a synergy based on optimism and dynamism.– Francesco Ragazzi (Founder and Creative Director Of Palm Angels)
The Rising Popularity of Streetwear in Racing Sports
Recently, it has been common for brands to partner up with motorsport teams and elevate their visibility within the sport. Formula 1 has partnered with various brands in the past, including the Parisian brand Berluti and clothing brand Kappa to rebrand the F1 BWT Alpine team. For the collaboration, the Parisian house Berluti curated the Venetia case where the F1 BWT Alpine team’s steering wheel is stored. Furthermore, the German label Boss collaborated with the Aston Martin Formula One team to design and rebrand their outfits.
Palm Angels: The Italian Streetwear Brand
Palm Angels began as a book documenting the LA skate culture and evolved into a clothing label derived from American culture through an Italian lens. Palm Angels is an innovative vision that curates distinct clothing with a propensity for utilising clothing as a form of self-expression and an extended form of identity and cultural marks.