Carhartt has been a popular pick for streetwear fanatics for a while now. Just like the workwear brand Dickies, Carhartt was originally a workwear brand providing quality and durable clothing for workers. In the present day, there has been a liking for durable apparel as it works great as quality streetwear pieces. Along with the rising affection for cargo pants and jackets which were usually associated with workwear clothing has become popular. Keep reading to explore Carhartts origin and popularity!
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The Origin Of Carhartt
Carhartt originated as a workwear label which curated durable and quality clothing for manual workers like railroad workers. The American apparel label was founded in Michigan in 1889 by Hamilton Carhartt. Since its early days, the company has been making an assortment of workwear in neutral colours apparel including jackets, jeans, overalls and more.
in the 90s Carhartt apparel became a trend among skate groups Those who know a flip from a grind have been wearing Carhartt for a long time; the thick cotton canvas and wide trouser shapes were a good match for the sport. and became mainstream through Hip Hop culture and celebrities like Tupac Shakur and House Of Pain were seen wearing Carhartt ensembles. The once purely workwear company started to see a rise in popularity with people wearing the brand in various ways through a fashionable lens.
Carhartt Work In Progress (WIP)
Essentially, Carhartt has two branches, one being Carhartt Work In Progress (WIP), which is the Carhartt streetwear division of the brand. It originated in 1989 when swiss designers sold authentic Carhartt apparel from the United States in Europe. Six years after its opening, Carhartt WIP was granted a license to create original clothing under its own name Carhartt WIP.
Work In Progress has solidified its presence within streetwear with celebrities like Drake, Kanye West, Rihanna and more recently A$AP Rocky seen adorned in Carhartt apparel, particularly the jackets. Furthermore, Carhartt WIP has had various collaborations with notable streetwear brands such as A Bathing Ape (BAPE), which featured camouflage jackets and hoodies.
Both Carhartt and Carhartt WIP have been endowed by workwear lovers whether, for functionality or fashion, the brand has been notably popular! It’s not uncommon to see Carhartt apparel worn by people in major cities like New York or London. $4 dollars in
Carhartt’s Rising Popularity
Carhartt’s designs are loved by streetwear enthusiasts and workers alike, but why has it become so popular recently?
Truthfully Carhartt and Carhartt WIP’s focal points are that their clothing is not only trendy but also functional and durable. People know they can buy Carhartt clothing and resell it without the quality of the clothing diminishing much. There has been more of a focus on buying timeless pieces that have good quality to ensure the same clothing can be worn for a long time without needing to constantly replace it.
Moreover, its clear Carhartt WIP is also maintaining its popularity by staying consistent and following trends. Of course, in this case, streetwear is the trend which is becoming even more popular as time goes by. As mentioned before, Carhartt WIP has collaborated with streetwear brand BAPE which has kept it popular and prominent within the streetwear fashion scene.
Streetwear At PlugTown
Streetwear is becoming increasingly popular and sought after and PlugTown accommodates that demand by providing exclusive and authentic streetwear pieces online and in-store. With brands such as Supreme, BAPE and Kaws available you will surely find a product you will enjoy. Elsewhere at PlugTown, we sell innovative and exclusive accessories and sneakers!